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wilcox & sons lawn and landscaping inc. Logo and Business card design project
PROJECT OVERVIEW Wilcox & Sons Lawn and Landscaping Inc. is an independently owned and operated business serving the greater Columbus, Ohio area since 1998. Marianne and Andy, the owners came to me with a logo designed by Andy and wanted me to create a new eye-catching business card design for the company. I was tasked with refining the logo, developing a set of business cards, and designing a license plate and door magnet design for the trucks the company uses. Visit Wilcox & sons lawn and landscaping inc. here:
METHODOLOGY I was presented with a small logo designed by Andy Wilcox on a small letterhead the company is currently using which they wanted me to use for the branding if the project. Using Adobe Illustrator, I was able to trace the logo design and create a vector graphic which would allow for unlimited resizing. Once the logo was refined, I came up with a series of 30 thumbnail sketches for business card designs and digitally refined the 6 strongest designs. Sticking to the simple color palette currently in use by the company (Royal Blue and White) and creating a QR code, I kept the designs very simple and clean and from the 6 card design (all of which the company wanted to potentially use) the company asked me to create a license plate design and an 24" square door magnet that would be installed on all of the trucks the company uses for the business. Refined logoMark
Color Palette
#002366 #FFFFFF
Typography
 Myriad Pro Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn 
 Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz  Myriad Pro Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn 
 Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Digital Business Card Thumbnails
Final digital square business card
24" Car Door Magnet
license plate design
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