twizzler's repackage design BRAND repackaging PACKAGE DESIGN
PROJECT OVERVIEW The Twizzler Package Redesign was a project for 3-D Packaging at the Rocky Mountain College of Art and Design. The project required us to study a brand and their current packaging, assessing the short-comings, and redesigning. My focus was on creating a package that allowed for the product to be re-sealed safely to keep the product fresh. I created a new packaging wrap using Adobe Photoshop. The container is designed from a cardboard tube and uses tin lids on each side. The actual lid is designed as a twist off cap that can be resealed. METHODOLOGY This project had us looking at an existing product and thinking about how we can improve upon the package. I chose the Twizzler candy, because it is one of America's oldest candy companies, and though it has undergone many changes to the logo design, the only real change to the plastic bag packaging that they have added was a flimsy resealable flap that loses it's adhesiveness after just a few uses causing the product to dry out. I wanted to explore the prospect of a sturdier packaging that allows for more protection to the product, keeping it fresh longer. I looked at a Pringles Potato Chip tube package and modeled my package design after their foil lined tube package. The issue with a Pringles can is when the contents are low, it is difficult to reach down into the tube. By creating a screw off top further down the tube, it opens up more access to the contents. For the text of the packaging, I used Filson Soft for the sub-headers, and Arial Regular for the body text. I kept the color palette to match the brand. typography
Filson Soft Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Arial Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
color palette
D91E28 000000 263D73 FFFFFF F2EF35
Paper Prototype
FINAL repackage images
return to main projects page