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The out Band Logo BRAND AND LOGO DESIGN
PROJECT OVERVIEW This logo design was developed for a local alternative indie-punk band from Columbus, Ohio called The Out. The band chose the name for its androgynous interpretations as they are heavily influenced by such classic rock bands as Kiss and Queen, as well as punk bands such as The Queers and The Misfits. It was important to the band to have a logo design that could have a stand alone icon that would be easily identifiable much like that of Prince. METHODOLOGY Discussing influence with the band and listening to demo recordings, it was clear the band had a specific vision. Many of the songs have a fast-paced positive or happy vibe musically but then lyrically have sad or depressing themes relating to heartbreak or social issues. I wanted to create a simple icon that could be easily drawn on notebook in the same way that I personally used to draw logos by such band as AC/DC, Kiss, and Led Zeppelin on my note books when I was in school. 
The goal was to create a design that would be easily recognizable and to stand out amongst the other local bands in the area. I came up with the odd shaped heart design with a lightning bolt cutting through the side. It's not a terribly original idea, but the odd shape and the single hook in the lightning bolt help to separate the concept from similar designs. With as clean and simple as the heart design is, I wanted to create a little contrast with the typeface with a messy and even slightly hand-written look. Chiller became the choice for the font as it's odd shapes, and unevenly weighted lines as I felt it represented the tension found in the music. Visit the out at these links:
color palette
000000 99182C FFFFFF
typography
Chiller Bold Italic Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Logomark icon
wordmark logotype
full logo design
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