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twizzler's repackage design BRAND repackaging PACKAGE DESIGN
PROJECT OVERVIEW The Twizzler Package Redesign was a project for 3-D Packaging at the Rocky Mountain College of Art and Design. The project required us to study a brand and their current packaging, assessing the short-comings, and redesigning. My focus was on creating a package that allowed for the product to be re-sealed safely to keep the product fresh. I created a new packaging wrap using Adobe Photoshop. The container is designed from a cardboard tube and uses tin lids on each side. The actual lid is designed as a twist off cap that can be resealed. THUMBNAIL SKETCHES
REFINED CONCEPT SKETCHES
Paper Prototype
LABEL DESIGN
FINAL repackage images
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SOCIAL MEDIA
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