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CREST WHITENING GUM BRAND EXTENSION PACKAGE DESIGN
PROJECT OVERVIEW This Brand extension for the dental hygiene company Crest was developed for GD3470 3-D Packaging at The Rocky Mountain College of Art and Design. The project involved extensive research into the brand and finding an appropriate avenue for brand extension. A whitening gum seemed like a logical choice for a dental hygiene company, and I began designing the package using the bold letter “C” in the brand logo and noticing that it looks like the shape of a mouth. I used the square shape of the gum to imitate teeth inside the mouth when the package is open. The odd shape of the package would make it easily stand out on a candy shelf, as well as hold the contents in place, making the package more durable. I used Adobe Illustrator to create the dielines of the package, and Photoshop to add the color and text. BRAND EXTENSION 
THUMBNAIL SKETCHES
REFINED CONCEPT SKETCHES
FINAL PROTOTYPE IMAGES
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