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chapstick p.o.p display BRAND repackaging PACKAGE DESIGN
PROJECT OVERVIEW This P.O.P. display for Chapstick is one of my most viewed and liked pieces on social media. It was designed for a project in GWDA105 Concept Design at The Art Institute of Pittsburgh. We were to choose a small product and design a point of purchase package. Using the color palette of the brand, along with the logo, I developed this concept as a small paperboard container that could hold 9 tubes of the product for easy storage and sale. I also used a large image of the product tube and came up with the tagline ‘Pop the Cap!’ Images and logo were edited in Adobe Photoshop, and the package layout was design in adobe Illustrator. Digital Dieline
FINAL prototype images
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