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EATUP HOT SAUCE DUO PACK pACKAGE cARRIER AND lABELS PACKAGE DESIGN
PROJECT OVERVIEW Designed for G333 Package Design at The Art Institute of Pittsburgh, this course project consists of a package carrier and product labels for a hot sauce duo pack for fictional company EatUp Gourmet Foods. As the duo pack has two different types of sauces, I wanted to showcase their different attributes on the box with images and a color palette that relates to the flavor of each. The illustrations, text elements, carrier, and labels were designed using Adobe Illustrator. METHODOLOGY Before this project began, I started looking at the most successful hot sauce products on the market, hows they are packaged, and how their labels and containers are designed. I felt that the hot sauce concept and creating a marketable package presenting the most interesting challenge. We were provided specific assets that needed to be included on the package, such as company contact information, the company logo, and nutritional facts label. From their we were responsible for the product information, logo/imagery, color, ingredients, and any other information that would be present for this type of product. As a fan of hot sauce, it wasn't difficult to come up with flavor ideas, and my extension, the product imagery for each. I selected a color palette to match the corresponding flavor. For the Sweet Habanero Sauce I used Brush Script MT Italic for the name, and a combination of Myriad Pro, Myriad Pro Bold, and Bahnschrift for the various body text attributes. For the Smokey Scorpion Pepper Sauce, I wanted a bold font with heavy weight, so I chose Stencil. typography
Brush Script MT Italic Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Myriad Pro Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Stencil Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Myriad Pro Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
color palette
FFF7BD 000000 FF2638 C96526 FFFFFF
CARRIER THUMBNAIL SKETCHES
DIGITAL LABEL CONCEPTS
PAPERBOARD PROTOTYPES
FINAL DIELINE GRAPHICS
FINAL PROTOTYPE IMAGES
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